One of the fastest ways to grow your Instagram account is by getting your content shared on the profiles of other Instagram users. With Instagram collab post, you can make your content more discoverable and broaden your audience reach by tapping into the followers and engagement of your collaboration partner.
For instance, if you post content, either a reel or a story, it will be shared on your account and on another account that you collaborate with.
What is an Instagram Collab Post?
Instagram collab post is a feature that enables users to share content feeds or reels between two accounts. The user, who can be referred to as the original author, can invite another account to become a collaborator or co-author, which enables the contents to be shared between two accounts.
The feature helps users co-author content feeds for creators and businesses to reach new viewers and increase engagement. If you are a business owner or a creator, this is to let you know that Instagram collaboration is going to make your brands and products move faster and easier.
How to Collab Post on Instagram
If the invited account accepts it, both the original author and the co-author names will be added to the post, and the post will be shared with their followers.
The shared content feed will show up on their profiles, and they can see all the likes and comments on the post. For users who are just hearing about this feature for the first time, follow the steps below to collaborate post on Instagram.
- Login to your Instagram account via the app.
- Tap on the plus icon at the footer of your news feed.
- Tap either Post or Reel and choose the video or image you’d like to share.
- In the next window, you will see editing options. Make any changes you wish to make to the video or photo. If not, tap the Next button.
- Click on Tag people > Invite collaborators.
- Search for users to collaborate on your content feed.
- Once you are done, tap the checkmark button at the top right.
- Then tap Next.
- Lastly, tap Share to post the content.
If a user creates a post and then invites another user as a collaborator, the collaborator will receive an invitation. And if the listed collaborator accepts the request, the post will show as a feed post or reel on both the author’s and collaborator’s accounts.
Note: The collaborator can delete the post from their Instagram account at any time, as well as the original author.
How to Accept Collaboration Invites on Instagram
If you have been invited to accept collaboration, the message will be shown in your direct message conversation. To accept their invitation before you can become a collaborator, follow these steps:
- First of all, login to your Instagram account.
- Tap on the heart icon to view notifications.
- Then tap Review.
- A page will pop up on your screen, and then you can tap Accept.
When the user has accepted the invitation, both the original user and the collaborator or co-author usernames will appear on the post.
Benefits of Instagram Collaboration
Instagram collab post is a simple and efficient method to market your product or brand. There are many reasons why you should use Instagram’s collab feature. Below are some of the benefits:
1. Expand your brand
When you continually shares more content on your Instagram wall using the collab feature, your brand will be announced to new users, which will in turn increase brand visibility.
This feature can also be seen as an agreement from the brand or content that you co-author with, encouraging more followers to follow your account as well.
2. Increase your engagement
There’s a great likelihood that more users will communicate with and engage with your content if you collaborate with another user.
In other words, Instagram’s collaboration feature can boost the engagement on your posts, garnering more likes, comments, and shares compared to a typical Instagram post visible only to your followers.
3. Increase your Followers
With the help of your co-author or collaborators who shared your videos or photos on their Instagram wall, it will be a great chance to gain more followers.
The above-mentioned are some of the benefits of using Instagram’s colla feature. Making your brand perform well means getting more engagements from viewers or users and a huge increase in followers.
Can I Collaborate with Someone Who Doesn’t Follow me on Instagram?
Yes, you can collaborate with someone on Instagram even if they don’t follow you, and vice versa. Instagram collaborations don’t necessarily depend on mutual followership.
Collaborations are often based on shared interests, content alignment, or the desire to reach a similar target audience.
Can I Collaborate With Businesses on Instagram?
Yes, if you are a business owner or a content creator, you can collaborate your businesses or contents on Instagram without any problem.
Can I Collaborate With Someone who is not in the Same Location as me?
Yes, you can definitely collaborate with someone who is not in the same location as you. For instance, if you have a friend that is far away from you and you want to collaborate with the user, all you have to do is send an invitation to the user so that he or she can accept it.
Can I Collaborate on Instagram Even if I have a Private Account?
Yes, you can collaborate with anyone if you have a private account. The only issue is that your content will be shared with the public.