Independent Insurance Agent: What It Is and What They Do

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Steering a course into the complicated world of insurance can be difficult, especially with the wide range of policies, coverage options, and insurance providers. In the search for the perfect protection for yourself, your assets, and your family, an independent insurance agent enters the picture as a reliable associate who provides customized assistance to help you meet your special needs.

Independent Insurance Agent: What It Is and What They Do

But what is an independent insurance agent? What makes them different from other insurance specialists? If you are looking for answers, this article is perfect for you. We will be exploring their roles, duties, and responsibilities, as well as the benefits and drawbacks of using their services. With this in mind, let’s dive into it. 

What is an Independent Insurance Agent?

An independent insurance agent is a licensed professional who sells insurance policies provided by several insurance providers instead of a single insurance company.

They act as an intermediary between any insurance provider or carrier and clients or potential policyholders. Thus, they provide different insurance products to meet the needs of the customer.

What’s more, independent agents review the requirements of an insurance client, provide customized advice, and shop around among different insurance companies to find the best coverage. In addition to this, they also help clients with ongoing quote reviews, claim filing, risk management, and policy personalization.

What Do They Do?

Here are the duties and responsibilities of an independent insurance agent:

  • Selling insurance quotes.
  • Evaluating the insurance needs of clients.
  • Offering details about insurance products and their coverage options.
  • Helping policyholders with claim processing and settlements.
  • Advising clients on the level and type of coverage that will work best for them.
  • Insurance applications and paperwork processing.
  • Offer customer service.
  • Keeping records of the clients and their policy information.
  • Meeting performance goals and sales targets.
  • Creating and preserving relationships with clients and future customers.
  • Staying updated with product offerings and industry regulations.

Pros and Cons of Working with One

Here are the advantages and disadvantages of working with an independent agent:


  • There are a wide range of choices to choose from.
  • Saves time.
  • Customized service.
  • One-Stop solution.
  • They assist with claims.
  • Cost-effective.
  • Unlimited support and assistance.


  • Limited market access.
  • Possible bias.
  • Limited control.
  • Commission-based.
  • Recognized lack of specialization.
  • Reliance on agent skills.
  • Potential for conflicts of interest.

How to Purchase Insurance Through an Independent Agent

Here are the basic steps you can follow if you would like to purchase an insurance quote from an agent:

First Consultation

Set up a call or meeting with the insurance agent to talk about your insurance needs.


Provide essential information about your insurance requirements, assets, and liabilities.

Policy Comparison

The agent will prepare policies from different insurance providers and prepare them for comparison.

Policy Selection

Go through the policy and choose a quote that meets your budget and needs.


Collaborate with the insurance agent to personalize the quote to meet your specific requirements.

Application Process

Begin and complete the application process for the selected policy.

Quote Issuance

Once your application has been approved, an insurance quote will be issued to you, and you can start receiving coverage.


Can I save money by purchasing insurance through an independent agent?

Yes, you can save a couple of bucks when you purchase an insurance policy from an independent agent. This is because they can help you sort out cheap and affordable coverage options by comparing quotes from different insurance companies.

How do independent agents get paid?

Independent agents usually earn commissions from insurance providers for the quotes they sell. Nevertheless, the compensation mechanism may differ.

Do I have to pay for the services of an independent agent?

Generally, customers do not pay independent agents for their services directly. Instead, these independent agents have commissions from any insurance policy they sell.

Can independent agents help with claims?

Certainly, independent agents offer assistance to policyholders when they wish to file a claim and ensure proper communication between the insurance providers and clients.

Do independent agents only sell personal insurance, or can they help with business insurance too?

Independent agents can help with personal and business insurance needs and also provide a wide range of coverage options that may fit your needs.

How often should I review my insurance policies with my independent agent?

It is much better to check or go through your insurance quotes every year or when a life change takes place, like buying a new home, marriage, or divorce.

What happens if I need to make changes to my policy?

If you go through or check your insurance policy and would like to make changes to it, you can reach out to your insurance agent to remove or add coverage, adjust your coverage limits, or update your information.

What should I do if I’m dissatisfied with my insurance coverage or service?

If you are not satisfied with your insurance service or coverage, feel free to talk things out with your independent agent, as they will help you manage any issues with your insurance provider or discover alternative options that will work better for you.