If you have a LinkedIn account and you want to promote your business but don’t know how, with LinkedIn Business, you can create your own LinkedIn business page, place ads, and promote your business. However, you need a LinkedIn account before you can create a business account or switch to a business account on LinkedIn. After you have opened a LinkedIn account, you can create your own LinkedIn business account.
Perhaps you have a company that you want to advertise its products on the platform of LinkedIn. You can also create a LinkedIn company page for your business.
Creating a LinkedIn business page enables you to do a lot on LinkedIn. Also, doing business on LinkedIn enables you to find business partners that you can work with. Due to the fact that LinkedIn is a highly visited website because of the unavailability of jobs, a lot of people visit LinkedIn to advertise and look for jobs. However, you can use this opportunity by creating your own business ads to advertise your goods on the platform for people to see.
Benefits of Creating a LinkedIn Business Page
There are a lot of benefits to enjoy when you create a business page on LinkedIn. These are the benefits of creating a page to run your business. With this business page, you can not only do your business, but you can also know and grow your audience. Some of the benefits include:
- It helps increase your searchability
- You can share content for your audience to see
- It allows you to post launches and share news
- You can connect with the people around you.
- Enables you to also post or share job openings.
- You can create showcase pages
- Make your own choice on the type of business page you want to create
However, these are not all the benefits of creating a business page; there are too many to list. Therefore, there are a lot of benefits or things you can gain by creating a business page on LinkedIn. Start up a LinkedIn business account today and enjoy these benefits like its present users.
Business Account Creation
Creating a business page on LinkedIn entitles you to a lot. Therefore, you can start by creating one today. However, to create a business page, the process is very simple and straightforward. But you will need a LinkedIn account as it is compulsory. So, therefore, if you already have an account, here are the steps you can follow to create a business account on LinkedIn;
- Visit the LinkedIn website
- Click on the Create Page link
- Then pick one out of the types of business or company pages you want to create
- You can fill in the required information, which depends on the type of page you clicked on.
- Verify yourself, then click on the Create Page button to proceed.
After this, you can start building up your page by creating ads that are not compulsory. But it can be used to advertise your products or business. In conclusion, you can also create up to two business pages on LinkedIn, as it enables you to.
How To Start a LinkedIn Business-Oriented Account
The guide below will show you how to set up a LinkedIn business-oriented account. It will equip you with the best knowledge and help you get the most out of your LinkedIn marketing strategy.
- After signing up for a LinkedIn account, the next step is to create a LinkedIn page.
- Next, complete your LinkedIn page by adding more details. This helps visitors find the information they need about your business, and it also improves your business’s ranking in LinkedIn and Google search results.
- Add a Business description; tell people about your mission, vision, and values, and also input a description of your services or products in three to four paragraphs.
- Add your office or store location.
- Input Hashtags to make your LinkedIn Company profile searchable.
- Add a business-oriented cover photo.
- Manage language: You can input your name, tagline, and business description in more than 15 different languages.
- Next, Share your LinkedIn business page
- Add LinkedIn buttons like social media icons to the header or footer of your website so it’s easier for people to quickly locate your LinkedIn Page.
Finally, Create a LinkedIn marketing strategy. Now, that your Company page is ready to go, it’s time to think of the goals your company can achieve on LinkedIn. Are you going to use LinkedIn for Social selling, connecting with potential customers, hiring business experts, or carrying out all of the above? It all depends on you.
Best Strategies for LinkedIn Business Posts
Here are LinkedIn marketing strategies to attract business people, professionals, and partners to your LinkedIn business page:
- Get their attention with attractive videos or images.
- Post timely and relevant business content.
- Keep your written post short.
- Call out key points and quotes.
- Name the people you are trying to reach out to, e.g. “Are you a Student” “Are you a working Parent”, etc.
- Tag people and pages.
- Start with a question to prompt responses.
- Create Linked Polls for engagement and feedback.
- Create Strong headlines for your articles.
In addition, endeavor to give quick replies to comments from viewers within a short period of time to encourage more engagement.
Lastly, remember that you are dealing with a professional-minded website. So, it’s important that your profile represents your business or career. Because your LinkedIn company profile is like a Business card or resume, it is also known as your LinkedIn marketing tool. For that purpose, consider creating a Business-oriented profile so potential partners can locate you and recognize the benefits of partnering with you.
